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Like the gym in my city you can invest time, energy and considerable resources into tellingyour story.
But the stories your customers tell are what tomorrow’s customers are paying attention to.
Your brand story ends where their stories begin.
Your brand story ends where their stories begin.
The question might not always be, “how many people can we attract or make aware?“
It might be, “how can we make sure our customers are telling the story we want others to hear?”
It might be, “how can we make sure our customers are telling the story we want others to hear?”
This isn't my post or my words above, but they are my guidance in trying to establish my brand. For information please visit; http://thestoryoftelling.com.
Do you have a brand for you work or do you just sign it?
ReplyDeleteRalph,
ReplyDeleteI do both.